The Revitalising Central Geelong Action Plan sets out a 10-year agenda of initiatives to turn central Geelong into a magnet for new jobs and sustainable growth. 

The plan focuses on:

  • People living and working in the city
  • Permanent and construction job creation
  • Demand for retail and services
  • Creativity and vibrancy across the city day and night
  • New development opportunities
  • Private sector confidence to invest in the city.

The Victorian Budget 2016/17 allocated $5.5 million to support the delivery of the Action Plan. This enabled planning to commence for significant projects, and initial delivery of early public realm improvements.

In February 2019 the $370 million City Deal for Geelong was signed between the State and Commonwealth governments.

Now in its fourth year (2019/2020), the implementation of the Action Plan is to be realised through the $355 million City Deal for Geelong and the Great Ocean Road with the Commonwealth and City of Greater Geelong.

This funding boost builds on the work already delivered through the Action Plan and will mean projects in the plan are able to be implemented.

The City Deal builds on the success of the Action Plan and will help deliver regional investment, support Geelong’s continued economic diversification, grow the visitor economy and create a thriving city centre.

The Minister for Planning has leading responsibility for delivery of the Action Plan, which was prepared by the Department of Environment, Land, Water and Planning (DELWP) in consultation with other government departments.

The Geelong Authority has played a leading role in advising government on important elements of change that will help Geelong's long term growth potential. It will continue to advise the Minister for Planning on the progressive implementation of actions contained in the plan.

The Revitalising Central Geelong Partnership, comprised of officers from state departments and agencies and the City of Greater Geelong, has been established to work together to implement the plan.

The Revitalising Central Geelong Action Plan is available here.

Page last updated: 13/05/20