The Arrival Indicators Project aims to ease navigation and reinforce key destinations in central Geelong.

Wayfinding and identity systems enhance a city’s brand, ease navigation and reinforce key destinations. With the current climate, communities have seen stronger wayfinding systems as a way to sustain economic viability

The Arrival Indicators project identified several key entrances into central Geelong that will soon be home to improved streetscapes, new art and design.

Through the project, streetscape works are planned along:

  • Bellerine Street, at the Little Malop Street intersection from June to August 2021
  • Yarra Street, between Little Malop and Ryrie streets from August to September 2021

Streetscape upgrades include delivering more trees and ground cover planting, public art and/or integrated signage, kerb extensions, safer public lighting, road line-marking, and banner poles. The project will make it easier for pedestrians of all abilities to move around the streets, which in turn will support surrounding businesses.

$500,000 has been allocated through the Geelong City Deal, a collaborative project to transform Geelong and the Great Ocean Road by the Australian Government, Victorian Government and the City of Greater Geelong.

The $382.48 million Geelong City Deal is a 10-year partnership between the three levels of government to secure the economic success of Geelong and its people. The Geelong City Deal will support the revitalisation of central Geelong and the region’s continued economic diversification, with particular focus on unlocking the significant economic potential of the visitor economy of the Great Ocean Road region.

View concept plans for Bellerine Street (Little Malop Street intersection)

Page last updated: 24/06/21